Case Study Bwood
Context
The primary purpose of the website is to showcase the artist and carpenter, along with their work, to a target audience of high-net-worth individuals who value exclusivity and unique craftsmanship.
With a refined and sophisticated online presence, the website aims to convey the exceptional quality and distinctive nature of the artist’s creations.
Objetives
Showcasing the Artist: The website should highlight the carpenter’s talent and journey, allowing visitors to learn more about their story and artistic vision.
Luxury Piece Exhibition: Present a visually appealing portfolio gallery that captivates visitors and showcases the craftsmanship behind each piece.
Direct Interaction with Potential Clients: Integrate an inquiry form or questionnaire, enabling interested visitors to request more details about the pieces or place custom orders.
Attracting High-End Clients: Target an audience of affluent individuals, expatriates, and renowned personalities seeking exclusive, high-quality furniture.
Competitive Analysis
Lardarte
The website features an elegant and minimalist design with intuitive navigation and a strong emphasis on high-quality imagery. It effectively conveys the exclusivity of the pieces but could be enhanced with more detailed descriptions and insights into the creative process.Carpintaria Rocha
A functional but less sophisticated website. While navigation is clear, the visual appeal is lacking. The site provides extensive information on services but would benefit from higher-quality photography and a more refined design.JJ Teixeira
A modern and professional design with smooth navigation. The strong visual presence highlights projects well, though the site could improve with more interactive elements and personalized content.Ana Roque Interiors
Sophisticated and luxurious, with an intuitive user experience. The website has strong visual appeal and effectively showcases the pieces, though it could be further enriched with storytelling about the creative process.Green Apple
Contemporary and elegant, with a focus on high-quality imagery. The photography is excellent, but the site could be enhanced with more interactive features and customization options.Lavi Design Studio
A modern and clean design with easy navigation. The visual presentation is strong, emphasizing custom projects, but the site could benefit from more descriptive and informative content about the pieces.
Target Audience
The website is designed for individuals with high purchasing power who value exclusivity and superior quality in the pieces they acquire.
These are not just furniture buyers but collectors seeking true works of art that reflect their refined taste and social status.
The geographical focus includes Setúbal and Tróia, regions known for attracting affluent residents and renowned expatriates.
Potential clients also include high-profile personalities, such as well-known figures like George Clooney.
Personas
Sofia Oliveira
Age: 45 years old
Profession: Successful Real Estate Entrepreneur
Location: Setúbal, Portugal
Marital Status: Married, mother of two teenage children
Annual Income: €500,000+
Interests: Art and interior design, luxury fashion, international travel, charity events
Technology Usage: Frequently uses mobile devices and computers; active on social media platforms like Instagram and LinkedIn
Needs and Desires
Exclusivity: Seeks unique pieces that enhance their home and reflect their personal style.
Quality: Values high-end materials and impeccable craftsmanship.
Convenience: Prefers a seamless and personalized purchasing experience, including custom-made options.
Reputation: Chooses to work with artisans and designers renowned for their talent and prestige.
Buying Behavior
Willing to invest in furniture that is considered a true work of art.
Prefers to buy directly from the creator to ensure authenticity.
Thomas Smith
- Age: 55 years old
- Profession: Expatriate and International Business Consultant
- Location: Secondary residence in Tróia, Portugal; primary residence in London, UK
- Marital Status: Divorced, with one adult child
- Annual Income: €800,000+
- Interests: Golf, art collecting, yachting, elite social events
- Technology Usage: Engages with high-end technology, including smartphones and tablets, with a preference for cutting-edge gadgets; active on social media platforms like Facebook and Twitter
Needs and Desires
Prestige: Seeks pieces that reflect success and refined taste.
Customization: Interested in bespoke furniture that fits seamlessly into exclusive spaces.
Sustainability: Values eco-friendly materials and sustainable production practices.
Heritage & Craftsmanship: Appreciates the history and tradition behind each piece, including details about the artisan.
Buying Behavior
Prefers to invest in furniture with unique stories and guaranteed authenticity.
Values purchases that are not only aesthetically exceptional but also considered long-term investments.
Moodboard
Color Palette
Description
Bwood
2024